We believe ten reports across many industries is not the story of one product finding one market. We feel it is what happens when a foundation is genuinely horizontal, built to carry any industry that needs identity to be trustworthy at scale.
KOBIL SuperApp is the foundation for business ecosystems
KOBIL builds the foundation. Identity, security, governance, and compliance sit in one architecture, engineered once and built to hold under regulation. Partners and customers build the applications on top of it. A bank builds its trusted banking SuperApp. A city builds its trusted citizen SuperApp. A telecom operator builds its trusted customer SuperApp. Each organization owns its own platform, its own brand, and its own relationship with its users. The foundation underneath stays constant.
According to us, this is the structural reason ten different Hype Cycle reports, covering industries with almost nothing else in common, all point back to the same underlying platform: KOBIL Trusted SuperApp.
Where the recognition sits
In our view, organizations are consolidating fragmented digital services into a single platform, and the platforms that succeed are the ones that do not trade security and governance away to get there. We feel that is the specific problem KOBIL Trusted SuperApp is built to solve, with identity placed at the center of the platform rather than added at the edge.
In our reading, the same dynamic shows up across the other reports. Communications and telco cloud services reflect the pressure on operators to unify customer experience across channels without duplicating identity infrastructure. Smart city technologies, government tax and revenue, and local government reflect the same pressure inside public administration, where a citizen or taxpayer should not need a different login for every service, whether it comes from a national agency or a municipal one. Digital marketing and enterprise communication services reflect it inside the enterprise, where customer engagement and internal workflow both depend on knowing, with certainty, who is on the other end of an interaction. AI in application integration and architecture reflects where this is heading next: as AI agents start acting inside enterprise systems, the same identity discipline has to extend to them, not just to humans.
Ten reports, one architecture underneath all of them.
Forty years before the term existed
KOBIL has been building identity-first, regulatory-compliant technology since 1986, well before "superapp" was a category anyone named. Its stakeholders include the German Federal Government, Raiffeisen, Erste, ING, Airbus, DATEV, Migros, and Siemens.
We feel being named across ten Gartner Hype Cycle reports in a single year is not a claim we are making about ourselves. We assume it is Gartner's independent research organization placing KOBIL's platform inside ten different pictures of where these industries are headed. We think that says more about the direction of the underlying foundation than any single mention could.
Source:
Gartner®, Hype Cycle™ for Local Government, 2026, [AUTHOR(S) TBD], 3 August 2026.
Gartner®, Hype Cycle™ for Customer Experience and Monetization in the Communications Industry, 2026, Susan Welsh, Pulkit Pandey, Kameron Chao, 10 July 2026.
Gartner®, Hype Cycle™ for Smart City Technologies and Solutions, 2026, Bettina Tratz-Ryan, Roland Rivera, 10 July 2026.
Gartner®, Hype Cycle™ for Digital Marketing, 2026, Claudia Ratterman, Eric Schmitt, 8 July 2026.
Gartner®, Hype Cycle™ for Enterprise Communication Services, 2026, Khurram Shahzad, 8 July 2026.
Gartner®, Hype Cycle™ for Government Technologies, 2026, Daniel Nieto, 1 July 2026.
Gartner®, Hype Cycle™ for Telco Cloud Services, 2026, Gregor Petri, Enrique Hernandez-Valencia, Mounish Rai, 10 June 2026.
Gartner®, Hype Cycle™ for Government Tax and Revenue, 2026, Arthur Mickoleit, Anderson Cunha, 3 June 2026.
Gartner®, Hype Cycle™ for AI in Application Integration and Architecture, 2026, Wei Jin, Andrew Comes, 27 May 2026.
Gartner®, Hype Cycle™ for Enterprise Applications, 2026, Tad Travis, Stephen Emmott, Tristan Iles, 27 May 2026.
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