Citing KOBIL's own Global SuperApp Trend Report, founder and CEO İsmet Koyun projects the global SuperApp market will reach $714 billion by 2032, up from $76 billion in digital-economy contribution in 2023. Koyun frames KOBIL as a lead architect of that growth, points to Turkey's position as one of the top three SuperApp markets globally alongside the US, and cites examples of city-scale SuperApps the company has built, including Istanbul's "İstanbul Senin" app. He argues that as convenience drives adoption, security — passing rigorous lab testing and proving cyber resilience — has to keep pace with it.