Jun 21, 2018

I still remember the Cebit conference where the topic of Digital Transformation came up. I don’t remember the exact year it happened, however, I know it has been a while. What did digital transformation actually mean? Well, have no fear, Google is here. As usual, Wikipedia entry came up on top of the Google search: “Digital Business Transformation or Digital Transformation will, in the long term, change the foundation of every company in terms of its strategy, structure, culture, and process through the possibilities and the potential of digital media and the internet.”

The one thing this Google search also brought up was a link to Cebit. However it wasn’t for the Cebit on which I came across this particular term for the first time, that today feels as if it were 20 years ago, but to the Cebit 2016!

How can the resurrection of Digital Transformation be explained? It is a perfectly normal development every hype has to go through. It is, if you like, a variety of the well-known Gartner “Hypecycle”. Someone discovers a new megatrend and spreads a new term, for example, Digital Transformation. The whole world is talking about this new megatrend, trade fairs offer expert forums, seminar organizers offer workshops, consultants offer advice … and that had been it, those were the only ones earning money with this megatrend Digital Transformation. Subsequently, the hype around this megatrend has died down. No more expert forums, hardly any workshops, hardly any advice. When that happens, many highly discussed megatrends then fade into oblivion. Only a few of these megatrends experience a revival in the real business world. This, however, is what is presently happening to Digital Transformation. “Digital Transformation done right” is not a seminar, but an article of the German magazine “Computerwoche”. In particular, an article about “practical examples”.

Digital transformation is a term that has moved away from purely expert discussion rounds to become a major agenda of CIOs. The fact that Digital Transformation has arrived in the real business world, is a major chance for KOBIL, as everyone who deals with it quickly realizes that a secure identity is an obvious critical success factor for Digital Transformation. Therefore I can legitimately renew a statement I introduced to KOBIL one year ago: “In the Digital Transformation a secure identity is now everything, but without it everything is nothing!”

Thomas Siegner