Worms, July 3, 2025 – The Global SuperApp Trend Radar – 2025 Outlook, developed by KOBIL, analyzes the current state of SuperApp development across the globe, including Europe. The report identifies growth and future potential through 2030. KOBIL’s analysis provides a comprehensive overview of the SuperApp market, regional differences, as well as key industries, trends, and challenges. It serves as a strategic guide for decision-makers shaping secure digital ecosystems.

SuperApps by country

Today, more than 2.4 billion people worldwide use SuperApps regularly – equivalent to one-third of the global population. According to Gartner, by 2027 half of the world’s population will interact daily with multiple SuperApps. Asia remains the frontrunner with 119 active SuperApps. Europe, with 48 identified applications, emphasizes privacy, trust, and digital identity – particularly in sectors such as eGovernment, mobility, and financial services.

SuperApps as growth drivers

SuperApps integrate public services and private-sector offerings into a single platform – creating new business models, revenue streams, and a seamless digital experience. The global market potential is already significant:

Trend: SuperApps-as-a-Service for banks, insurers, and cities

More and more organizations are turning to modular platform architectures, AI-powered personalization, and compliance-by-design. In 2024, a clear trend toward SuperApps-as-a-Service (SaaS) emerged. Instead of building costly in-house development resources, companies are opting for scalable white-label platforms that offer built-in security, strong authentication, and preconfigured industry logic – for example, in banking, insurance, or smart cities. The benefit: faster time-to-market while meeting GDPR and eIDAS compliance for electronic identification and trust services.

KOBIL’s SuperApp – a European alternative to Asian platforms

According to Gartner, KOBIL is the only SuperApp provider based in Europe – and Europe’s response to the dominant Asian platforms. KOBIL’s solution unifies all common identities into a single wallet, including OZG, Bund-ID, Gematik, the EU Wallet, and qualified electronic signatures. This allows organizations to build their own digital ecosystem under their own brand, tailored to their specific needs.

Ismet Koyun, CEO and Founder of KOBIL, states:

“Germany needs a standardized digital platform that is highly secure and 100% privacy-compliant. That’s exactly what we offer with our OneApp4All™ and OneID4All™. Our SuperApp simplifies access to government services and enhances private-sector offerings. It supports new business models and startups – forming the foundation for innovation made in Germany.”

Proven in Practice: Istanbul and Worms

KOBIL’s SuperApp is already proven in real-world use – in Turkey’s capital as the city app “Istanbul Senin” and in the German city of Worms, where it is currently being rolled out. KOBIL’s technology protects the digital infrastructure of more than 5,000 companies and institutions worldwide – including IBM, SAP, ABB, the German Bundestag, Migros Bank, Commerzbank, and many more.

The Global SuperApp Trend Radar – 2025 Outlook is available in our e-Books page.