KOBIL Recognized in 9 Gartner® Hype Cycle™ Reports for Super Application in 2024

As SuperApp-based services and solution models continue to expand in the global market, Gartner’s reports position super applications as an emerging technology with increasing global user demand across different industries. These reports cater to technology and innovation enthusiasts, ranging from C-Level executives to technology professionals at all levels. This year, KOBIL mentioned in 9 Gartner® Hype Cycle™ Reports for Super Application.

With its headquarters and research and development offices strategically located in Europe, KOBIL stands out as the only European-based technology company to be recognized as a Super App Sample Vendor, alongside global tech giants such as Alibaba, WeChat, and Microsoft. It has differentiated its position in prominent industry reports.

Gartner Hype Cycle Evaluates Technology Trends

Over the years, Gartner Hype Cycle reports have become a benchmark for emerging technology trends and innovations. Gartner Hype Cycles offer a graphical depiction of the maturity and adoption of technologies, helping businesses evaluate how relevant they are for solving real problems or exploring new opportunities. With the Hype Cycle methodology, organizations can gain valuable insights into how a technology will evolve over time, providing guidance for deployment and alignment with business objectives.

The Hype Cycle reports explore the excitement surrounding super applications, the challenges faced during their implementation, and the insights into their widespread adoption.

KOBIL paves the way for new technology trend, Super Apps

Super applications, a cutting-edge solution that lies at the core of differentiated service offerings with all-in-one experience, have revolutionized how organizations streamline services, improve user experiences, and enable seamless integrations.

Paving the way for the creation of multi-sided platforms which are powered by high-level digital identity security and privacy, end-to-end encrypted communication, and payment solution, SuperApp is represent a hub for user to access wide range of services in one click. As to business aspect, they are future-proofed and sustainable technology transformation for maximizing the revenue with shared economy and partner-supported network effect along with stay ahead market by providing innovative solutions – hugely AI supported- and fully compliant to all relevant regulation. KOBIL has announced the SuperApp Framework will be integrated to European Digital ID Wallet.

The only European-based SuperApp Supplier Mentioned in the Reports

In 2024, KOBIL SuperApp platform has garnered significant attention following the release preparation of new SuperApp projects, especially in Germany. Being recognized in nine distinct Gartner Hype Cycle reports this year, KOBIL is thrilled to harness its places among the global technology giants. These reports highlight the importance of SuperApp-driven business solutions and the driving factors behind the growing adoption of super applications across industries. They identify KOBIL as a Sample Vendor with other global tech giants such as Alibaba, WeChat and Microsoft, etc. Among the Samples Vendors, KOBIL differentiates as only European-based SuperApp Sample Vendor

İsmet KOYUN: “SuperApp: not just the future—they are transforming how businesses operate today”

KOBIL’s inclusion in nine separate Gartner Hype Cycle reports showcases the rising interest in super applications as the future of digital transformation. “This recognition affirms our vision of developing a powerful platform that unifies all necessary applications into a single, cohesive experience, enabling businesses to be agile, secure, compliant and scalable,” said İsmet KOYUN, CEO of KOBIL. “Super applications are not just the future—they are transforming how businesses operate today.”

9 Hype Cycle Reports Identified KOBIL as Sample Vendor for SuperApp

For 2024, KOBIL was recognized in the following nine areas of Gartner's Hype Cycle:

1. Hype Cycle for User Experience, 2024

Gartner states, “User experience is a core competency for digital product design and development to fully support the needs of both customers and employees…This Hype Cycle advises software engineering leaders and their teams on whether they should adopt, explore or prioritize hyped technologies and trends in the field of UX.”

2. Hype Cycle for Digital Workplace Applications, 2024

According to Gartner, “2024 has been a critical year for digital workplace application leaders, as the focus on hybrid and remote work ebbs and the need for a strategic concentration on everyday AI rises. This Hype Cycle highlights the 36 most important developments impacting the future of digital workplace applications.” Gartner states “Workforce digital dexterity is perhaps the single greatest factor determining the prosperity of an organization through 2030.”

3. Hype Cycle for Digital Government Services, 2024

In the government sector, digital transformation is critical to delivering services that meet citizen expectations. Gartner states that “This Hype Cycle is designed to help government CIOs evaluate, prioritize and anticipate technology investments in support of improved service delivery. CIOs can use it to determine the suitability and appropriate timing of investments while assessing adoption risks.”

4. Hype Cycle for Digital Marketing, 2024

For digital marketers, connecting and engaging with customers requires personalized interactions delivered in real-time. Gartner explains that “Generative AI continues to dominate the 2024 Hype Cycle even as rising costs threaten to scramble its progression, putting marketers’ roadmaps on a new trajectory. Digital marketing leaders can use this research to identify technologies and innovations to help manage evolving market conditions.”

5. Hype Cycle for Customer Experience and Monetization in the Communications Industry, 2024

According to Gartner, “Communications service providers (CSP) strive to improve customer experience and better monetize their networks, yet struggle to fulfill these desired business outcomes. CSP CIOs can use this Hype Cycle to assess key technologies and processes for inclusion in their plan for evolving CX and monetization.”

6. Hype Cycle for Application Architecture and Integration, 2024

Gartner states that “Today’s rapid pace of innovation in application architecture and integration is driven by ambitions of a composable, digital business and advancements in artificial intelligence. Software engineering leaders use technologies in this Hype Cycle to deliver cutting-edge experiences and products.”

7. Hype Cycle for Local Government, 2024

Local governments are increasingly turning to digital solutions to better serve their communities. Gartner explains “This Hype Cycle presents emerging and maturing technologies critical to the effective delivery of local government services. Government CIOs can use this research to inform their decisions about the timing, risks and rate of adoption of innovations fit for technology investments.”

8. Hype Cycle for the Future of Enterprise Applications, 2024

Gartner states that “Enterprise application leaders can use this Hype Cycle to identify and prioritize future foundational technologies and innovations in enterprise applications that are key to delivering a transformative portfolio strategy.”

9. Hype Cycle for Emerging Technologies, 2024

Gartner indicates that “Disruptive technologies hold great potential, as well as risks, for businesses and society. Technology innovation leaders should explore autonomous AI, boost developer productivity, empower with total experience, and deliver human-centric security and privacy programs.”

In each of the nine Hype Cycle reports, KOBIL was acknowledged for its contributions to super applications.

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Sources

1. Gartner, Inc., Hype Cycle for User Experience, 2024, By Frank O'Connor, Nabeeha Ahmed, Will Grant, Published June 18, 2024.

2. Gartner, Inc., Hype Cycle for Digital Workplace Applications, 2024, By Matt Cain, Jim Murphy, Published July 18, 2024.

3. Gartner, Inc., Hype Cycle for Digital Government Services, 2024, By Daniel Snyder, Arthur Mickoleit, Published July 8, 2024.

4. Gartner, Inc., Hype Cycle for Digital Marketing, 2024, By Claudia Ratterman, Tia Smart, Published July 23, 2024.

5. Gartner, Inc., Hype Cycle for Customer Experience and Monetization in the Communications Industry, 2024, By Susan Welsh de Grimaldo, Pulkit Pandey, Published July 25, 2024.

6. Gartner, Inc., Hype Cycle for Application Architecture and Integration, 2024, By Andrew Comes, Wei Jin, Published July 30, 2024.

7. Gartner, Inc., Hype Cycle for Local Government, 2024, By Robert Stoneman, Published August 1, 2024.

8. Gartner, Inc., Hype Cycle for the Future of Enterprise Applications, 2024, By Tad Travis, Stephen Emmott, Published August 1, 2024.

9. Gartner, Inc., Hype Cycle for Emerging Technologies, 2024, By Arun Chandrasekaran, Jason Wong, Ankita Khilare, Published August 8, 2024.

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About KOBIL

The KOBIL Group is a global leader in digital identity and mobile security solutions. Founded in 1986 by Ismet Koyun, KOBIL develops innovative solutions for application protection, user authentication, transaction authorization, and more. It is the only company in the world that, with its technologies, enables comprehensive identity and mobile security management across all platforms and communication channels. KOBIL has been a pioneer in the field of data security and is a visionary in terms of cutting-edge security technologies. The latest innovation from this security specialist is the world's first OneApp4All™ for cities, which consolidates all identity options in one central location. Globally, more than 1,000 companies trust KOBIL, including the German government, Airbus, DATEV, Raiffeisen Bank, Commerzbank, Erste Group, ING, Migros Bank, Mastercard, and Siemens. KOBIL employs over 500 staff, with its headquarters located in Worms, Germany. It has additional branches in San Diego and San José (USA), Zurich (Switzerland), Istanbul (Turkey), and London (United Kingdom). For more information, visit www.kobil.com.

Press contact:
KOBIL GmbH, Pfortenring 11, D-67547 Worms, Germany, E-Mail: hello@kobil.com Phone: +49 (0) 6241 3004 0